PROFECIAS MAYAS 2012

The 10 Things You Must Know to Survive the Fall of America – No. 2 Investigate the Opportunities

THE 10 THINGS YOU MUST KNOW
TO SURVIVE THE FALL OF AMERICA

AMERICA IS STILL THE LAND OF OPPORTUNITY.  YOU JUST HAVE TO LOOK.

One truism in America is that boom or bust there are always opportunities.  This was true as far back as you want to go and is true today.  You just have to recognize the opportunities and seize them.  Here’s the thing, you can seize these opportunities if you represent yourself as an employee of some company.  I’m not advocating quitting your day job—if indeed you still have one—but I’m saying the only way you will have access to these opportunities is as an entrepreneur.

The first thing you need to examine is how much money do you have to invest in your opportunity?  I’ve found there are plenty of opportunities out there that require pocket change and some sweat equity.  You need to know how much you’re comfortable spending to seize your opportunity.  Note, I didn’t mention investor money.  That’s for a reason.  You should be in a hurry to get something going right now.  Finding investor money can take years—and they’ll take a huge chunk of your business.

If you’re following this logic, you’ll see that the opportunities you are looking for are things you can do by yourself (or with a few, select people you already know and trust), a modern day version of the one man band, that require minimal money to startup.  CNBC launched an article in October 2010 detailing some tips for starting a business in the current difficult climate:

http://www.cnbc.com/id/39723230

Entrepreneur Magazine in its October 2010 issue offers up several more questions to ask yourself before starting your own business.  These questions aren’t meant to discourage, but to promote thorough thinking:

http://www.entrepreneur.com/article/217431

So where do you start?  You start by analyzing your strengths and your passion.  What excites you?  What do you do better, or at least different, than anyone else?  Find a product or service that you can do faster, better, friendlier, more efficiently and cheaper than anyone else.  Market it.  

Service is going to be big.  I don’t mean you should get a job with a help desk.  I do mean giving great service to your customers and clients.  This alone will separate you from the majority of your competition.  One bright entrepreneur here in Los Angeles decided to go into the lunch wagon business.   His marketing hook was that he was at a different location every day.   You had to subscribe to his twitter account to see where he’d be that day.  If you look at his business model he did some very smart things:  first—he had quality food; second—he created demand by being hard to find; third—he created word of mouth and a buzz through twitter; and fourth—he kept his expectations within reason; his goal being to sell out his truck every day.  Not glamorous or sexy to be sure, but not that hard to do.  Better still, his business model is providing a basic necessity (food) so his product is always going to have demand.  Additionally, because of his portability model (lunch truck not tied to any single location) he can market his product wherever the demand occurs.  His whole business plan is pretty simple and basic, but it’s also very well thought out and quite clever.  To use an overused cliché—he thought outside the box.  Best of all, his idea is scalable—he can keep it where it is with one truck, or he can expand and serve multiple locations with multiple trucks simultaneously.  In fact, Metromix St. Louis profiled the now nationwide food truck phenomenon in October 2010 right here:

http://stlouis.metromix.com/restaurants/essay_photo_gallery/food-trucks-across-america/2185133/content

Now, I’m not saying for you to go out and buy a lunch wagon.  But I bet a lot of you are saying to yourselves right now, “I could have done that.”  And that’s my point.  You could have done that.  There are opportunities everywhere.  You just have to find them and then have the courage to pursue them.  For some of you, this will be easy.  For others, it might take an adjustment of your mindset, of how you view things and process information.  Hopefully, our earlier articles have given you some direction as to how you need to evolve to be able to survive in the New World Economy.  As always, we encourage you to buy “The Fall of America and the Western World,” a provocative documentary whose purpose is to enable you to survive the coming Greater Depression and New World Economy.

TO DO NOTHING IS TO RISK EVERYTHING.

COMING UP NEXT: MUST DO 1.
Make a plan to thrive—create a Living Vision to Survive and Succeed.

RECOMMENDED VIEWING

“The Fall of America and the Western World” is a nine disc, eight hour
collection of information, advice and voices from the left, the right, and
the center to give you the facts about what is happening to your world.

This DVD box set gives you the truth the mainstream media refuses to
give you. Information you will need to survive in 2010, 2011, 2012 and
beyond.  Information, including over 150 actionable tips to prepare you and your family for the coming Greater Depression.  The above article made use of several of these tips from the film.

Featuring Joseph Farah, Naomi Wolf, Doug Casey, Dr. Paul Craig Roberts,
Professor Mark Crispin Miller, Alex Jones, David Icke, Mickey Z, David
McAlvany, Doug McIntyre, G. Edward Griffin and Ken Klein.

Video Interview: David McAlvany stresses the importance of thinking for oneself.
See the video at: http://www.youtube.com/watch?v=MczisKDmAJ0

Watch the video, and then read David McAlvany’s Weekly Commentary at:
http://mcalvanyweeklycommentary.com

RECOMMENDED READING
Doug Casey’s book Crisis Investing was the largest selling financial book in

history.  It’s well worth reading still.

Watch the trailer for The Fall of America and the Western World here: http://www.thefallofamerica.net  
….it’s five minutes that could save your life.

About the Author

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